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City Comparison · 2026

Stoke-on-Trent vs Cheltenham 2026

Staffordshire
Stoke-on-Trent
Median Salary £27,500
Cost of Living 58/100
Avg Rent (1 bed) £600/mo
Real Take-Home £22,400/yr
Job Growth ↑ 3%
Unemployment 6.2%
VS
South West England
Cheltenham
Median Salary £34,000
Cost of Living 72/100
Avg Rent (1 bed) £900/mo
Real Take-Home £25,100/yr
Job Growth ↑ 4.2%
Unemployment 3.2%
Verdict

Which City Wins?

Best Real-Terms Salary
Cheltenham
Best take-home pay after accounting for rent and cost of living.
Best for Affordability
Stoke-on-Trent
Lower cost of living index means your money goes further every day.
Highest Headline Salary
Cheltenham
Higher median salary before cost of living is taken into account.
Lowest Rent
Stoke-on-Trent
More affordable average rents leave more of your salary in your pocket.
Best for Career Growth
Cheltenham
Higher job growth rate and more active job market for ambitious professionals.
Best Overall Value
Cheltenham
When salary, cost of living and rent are all considered together.

Top Salaries: Stoke-on-Trent vs Cheltenham

Stoke-on-Trent

Stoke-on-Trent is undergoing regeneration with bet365 as a major employer and growing logistics and manufacturing sectors.

Full Stoke-on-Trent Guide →

Cheltenham

Cheltenham is home to GCHQ and has a strong cybersecurity and technology cluster making it one of the South West's highest earning cities.

Full Cheltenham Guide →
Live Jobs

Jobs in Stoke-on-Trent

Browse live Stoke-on-Trent vacancies on Reed right now.

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Live Jobs

Jobs in Cheltenham

Browse live Cheltenham vacancies on Reed right now.

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